Today in Google Alerts, I noticed a press release for Safe + Fair's new top 8 free granola: "The Safe + Fair Food Company Introduces Allergy-Free Granola Line." Silly editors, there's no such thing as Allergy-Free food! Interesting to hear about this top-8 free addition to Safe + Fair's product line though...
It's very hard to compete with a company like Enjoy Life Foods. Many consumers with food allergies really feel that Enjoy Life cares about its customers, and Enjoy Life has made a real effort to connect with its customers since the beginning. Safe + Fair? Not so much! It was not long ago when Safe + Fair CEO gave us this gem: "If you have a peanut allergy, you want to eat as much gluten and dairy as you can--you have no empathy for the other allergies...You already have to give up a huge subset of food." Moreover, according to Crain's Chicago Business, Holsworth said "people allergic to multiples of the 14 ingredients on Enjoy Life's no-go list make up a tiny fraction of the already small food allergy community, and creating food that tastes good without any of those ingredients is nearly impossible." --https://www.chicagobusiness.com/article/20180720/ISSUE01/180719843/allergy-friendly-packaged-foods-take-off
Those remarks do not exactly come off as friendly or sympathetic to the multiple food allergy community.
Maybe Safe + Fair has changed its mind and done an about-face, or at least sees the value $$$ in products for those with multiple food allergies now.
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